Seats have conveniently been placed around Times Square so persons can sit and observe.
Described as an 'ever changing theater set, with both fixed and temporary elements'
'world class public space' because of the number of people this medium reaches as opposed to any other.
The function of this public space is to choreograph chaos.
Global audience..such as New Year's in Times Square. Perfect time to advertise or market products.
The seated audience are now also part of the screens content, therefore they are performers.
"This media group is comprised of four other companies: billboards, wallscapes, kiosks, and Times Square spectaculars vendors, progressive non-traditional marketing services, mobile marketing vendors who specialise in ways to target audiences on their mobile devices, warped sidewalk bridges and scaffolding company" <--- range of different marketing strategies within the space.
"The most concentrated mass market in NYC, Times Square employs 20,000 people, has
500,000 passerby per day, and 10 million viewers to programs such as Good Morning
America, a sign in Times Square gets ‘1.5 million impressions per day and the New Year’s Eve Ball Drop hosts 1 billion people – including visitors and global audience’."
pedestrians are made to fit within marketing strategies...audience discipline.
NO engagement from public...it isn't encouraged: A more active participation than that of a mere spectator is limited to text messages that are also staged for consumption purposes or free events that promote specific goods sponsored by the district.
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