Content in Motion

Content in Motion minor is an example of Urban Screens Education.

"Rapid developments within the field of mobile technology are changing the media landscape....With these developments, users engage in dialogue with their environment through the means of servers, Bluetooth and RFID technology".

audio-info and locative storytelling.

Mobile project:
Students used GPS markers to direct the players around East Amsterdam. When you reach a particular destination, you were given a clue. When you completed all of the gps markers and gathered all the glues, the players had to come together and figure out what the message was. If they were correct with the answer, they were rewarded with wallpapers of the game. Answer had to be submitted via a website.

Monitor
"online attention economy, which can be measured in amount of visitors, Web statistics, social media activity and followers.

"users can influence their Web presence by specifically positioning themselves
online"

"theory and concepts of online identity, the attention economy, the social media landscape and privacy and control in a time when search engines decide who you are.

Monitor project: Students had to develop and basically market an online personality two weeks before their disappearance in a plane crash (Lost).

This raised ethical questions. They were basically lying online. Also they found difficulty in fully developing their characters in just the two-week time allotted.

Urban
"the key elements of critical design and the surveillance society were discussed"

Designing for a public space: moving imagery or graphic design? What type of designs suit where?

Project: The practical assignment for this module was to develop, execute and document a ‘guerilla intervention’, an unconventional mediation in public space, in which students combined the theoretical and practical knowledge of design for public space. The intervention should be aimed at a social issue and in line with the characteristics of Critical Design.

[[Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.

The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.

Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize mobile digital technologies to engage the consumer and create a memorable brand experience.]]

The group used posters that mimicked "lost dog posters"...but instead they were saying 'lost elderly care workers'..because no one wanted to apply for those types of jobs anymore. Therefore they decided to raise the awareness of the lack of these professionals to the public in a different way. It would be interesting to see where the put up the posters, who would most likely see them and what kind of effect they were hoping to make...if in the education sector or was it just a message for job seekers?

Transmedia Storytelling:
http://www.henryjenkins.org/2007/03/transmedia_storytelling_101.html

Jenkins, Henry. Convergence Culture: Where Old and New Media Collide, New York: New York University Press, 2006.

Basically one story told in different ways, using different mediums.